Amplifika - Spotify

Amplifika is the original brand that encompass all Brazilian black culture initiatives at Spotify. Amplifying and potentializing the plurality of black narratives, causes and protagonism. I had the honor of making this project from scratch and seeing it morph into the entire process. The biggest concern was not to fall into a stereotyped place, but to celebrate the Afro future and the black people as the center, their vision and thought as the present.