Mano a Mano - Spotify

art director

campaign concept

Mano a Mano - Spotify

Pedro Paulo Soares Pereira. Better known as Mano Brown, he is a Brazilian rapper and composer. He is one of the members of Racionais MC's, a rap group formed in the city of São Paulo in 1988. Rolling Stone magazine promoted the list of the 100 greatest artists in Brazilian music. His podcast, launched and conceived by agency Gana, was one of the biggest releases in 2021. My responsibility in this work was to bring the campaign to life visually, from the cover of the podcast launched by Gana. I was responsible for the developments and OOH's spread across the city of São Paulo. Here you will see a cut that I believe, without erasing the story of Mano Brown.