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NIKE THE DANCE AWAKENING | 2021
Art Director
Graphic Designer
IDEA/CONCEPT
NIKE THE DANCE AWAKENING | 2021
The Black Tourmaline stone is often rejected for its colour and shape, it can be viewed as symbol of the story of black women and aligns with their experiences. Using sport and movement as catalylsts for women’s empowerment, we launched a film of black female dance artists to strenghthen and exalt the artist’s community. The sequence is a timeline that shows how movements connect with ancestry and black culture, going trought rythms such as break, hip hop and funk. Reaffirmg that dance is a bridge to one’s history and indentity.