SOLE TYPE | 2019

Sole Type: A typeface made with shoe soles to celebrate the lesbian community. Just like in the rest of the world, we also have a bad word for lesbians in Brazil: “sapatão”. Which literally means big shoe. An expression normally used to undervalue our pride. But we wanna change that by using what push us down, to raise us up. So I created SOLE TYPE, a typeface made with shoe soles to give lesbian community more visibility. We asked women, in a digital campaign, to send us photos of their shoe soles. In only two days we reached more than 50,000 people and we got more than 200 photos of shoe soles. Using each image, we created an entire alphabet. A display font made to send a positive message and spread our love all around the world.​​​​​​​